MarginTrace Join the launch list

Trust the number before you scale

Stop making growth decisions from profit numbers that may be missing costs.

MarginTrace gives Shopify operators a source-by-source profit audit. It flags missing ad spend, broken COGS, shipping gaps, refund mismatches, and tax/VAT treatment before a dashboard number becomes a business decision.

  • Trace every cost source
  • Expose missing or stale data
  • Separate verified profit from unknowns
Join the private launch Explore the product

For Shopify operators managing spend across multiple cost sources

Built from merchant complaints The concept targets recurring failure points reported in low-rated Shopify app reviews.
Useful before automation The private launch starts with a focused audit so you can judge the outcome before trusting the workflow.
Founding users shape the product Early merchants influence integrations, priorities, and founding-user pricing.

Why this matters

A profit dashboard is dangerous when it silently treats missing data as zero.

From dashboard to audit trail

Every profit number should have a source.

MarginTrace turns blended totals into a traceable audit of ad spend, COGS, shipping, refunds, and tax—while keeping unknown costs visible.

Illustration of a merchant reviewing financial data reports
Concept illustration — product currently in private validation.
  1. 1

    Ad spend can arrive partially, late, or with attribution gaps that make net profit look healthier than it is.

  2. 2

    COGS, shipping, fulfillment, refund, and tax rules often change by market, variant, or provider.

  3. 3

    Operators need a trail of where each number came from, not another blended metric they cannot trust.

What the product does

Turn a blended profit number into a traceable operating decision.

01

Cost Source Audit

Trace order revenue, refunds, ad spend, COGS, shipping, duties, and tax back to their source systems.

02

Missing-Cost Alerts

Highlight orders, products, or dates where a cost is absent, stale, duplicated, or suspiciously low.

03

Verified Profit Export

Separate verified contribution profit from unknowns so weekly decisions are based on confidence, not hope.

Private launch

Founding cohort

Join early if this problem is already costing your store time or money.

The first version will be shaped with a small group of merchants who can tell us what they actually check, where the current tools break, and what they would pay to make the issue go away.

Private launch focus A source-by-source audit of your current profit stack
  • Get a launch audit that shows whether your current profit stack is understating costs.
  • Influence the first integrations across Shopify, Meta, Google, shipping, and fulfillment tools.
  • Join the founding cohort before pricing moves to operator-scale plans.
Free to join Early-access updates only

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